As a UX/UI Designer, I enhanced user experience and visual design for TUSHY across key projects, including the e-commerce platform, product customization flows, visual storytelling, and subscription services.

At TUSHY, I worked on both user experience and visual design, focusing on optimizing the flow of the e-commerce platform and digital interfaces.

My role involved ensuring that each interaction was intuitive and visually engaging, enhancing the overall user journey across various touchpoints.

I contributed to several key projects on the TUSHY website, including the e-commerce platform, product customization flows, and subscription services. This dual focus allowed me to blend functionality with aesthetic appeal, ensuring users enjoyed seamless interactions while appreciating TUSHY’s commitment to innovation and design excellence.

The original website looked like a typical startup e-commerce site, which often lacks the polished design, credibility markers, and security reassurances that users expect from established brands.

Factors that contributed to this hesitation:

Pixelated images → Low-quality visuals can make a site look unprofessional or unfinished.
Lengthy text → Overwhelming blocks of text without clear key points can reduce readability and engagement.
Lack of interactive elements (CTAs, trust badges, reviews, etc.) → Without clear calls to action or trust signals, users may feel uncertain about proceeding with a purchase.

Our goal was to create a clean, interactive website by simplifying the text, making it more concise, and highlighting key features.

UX/UI Design Process

Research & Analysis

We studied user pain points by collecting data from an External Stakeholder Review. After analyzing feedback from micro-influencers who tested the website, we implemented the following changes:

Identified User Pain Points:

Lack of Product Quality Information: The first draft of the website did not provide enough details about product quality.
Confusing Product Presentation: Users found the product unclear. Adding a demonstration video significantly improved understanding.
Lengthy Descriptions: Long paragraphs were a pain point. We improved readability by incorporating more visuals and breaking content into five sections with clear titles for easier navigation.

Results:

Increased Sales: By using clear visuals and concise descriptions, we effectively highlighted the product's value, leading to a boost in conversions.
Users gain a clearer understanding of the product after simplifying the text and highlighting key features.

Check Figma file (Here)

Team approach Based on Research

✔ Clean & Playful Design: Modern typography, bold colors, and fun brand elements create an engaging look.
✔ High-Quality Visuals: Crisp product images and videos enhance appeal.
✔ Strong CTAs & Hierarchy: Contrasting buttons and labels (e.g., "BESTSELLER") make key actions stand out.
✔ Conversion-Focused Layout: Promo banners, bundle deals, and discounts are placed strategically.

Responsive Website Goal

To improve user experience and make navigation more intuitive, we focused on:

Easy Navigation: We streamlined the website layout to ensure a smoother and more user-friendly browsing experience.
Optimized Visual Presentation: Instead of overwhelming users with multiple stacked images, we implemented an image carousel, making visuals more engaging while reducing excessive scrolling to access key information.